Reference:

《奇葩说2》广告收入破亿成“风口”标杆 创新互联网综艺纪录
http://www.iqiyi.com/common/20150616/934aea404f75f6bb.html

超过60%收益靠花式广告,“广告即内容”成为网综界绕不开的铁律!
http://news.guduomedia.com/?p=20260
http://www.51neirong.com/info-Home-Index-newsclass-id-788-bid-26.html

动辄4至5亿元,综艺冠名是一门好生意吗?
https://www.huxiu.com/article/191274.html

Virtual Reality – The Future Of Product Placement?
https://blog.hollywoodbranded.com/virtual-reality-the-future-of-product-placement

俞巍勇:植入式廣告是未來傳播的趨勢
https://kknews.cc/zh-hk/tech/lq99az.html

Forget product placement: now advertisers can buy storylines
https://www.theguardian.com/media/2018/jan/20/forget-product-placement-advertisers-buy-storylines-tv-blackish

论《天下无贼》中的广告植入
https://wenku.baidu.com/view/5f900eaed1f34693daef3e87.html

美特斯邦威看上了《奇葩说》,他们都怎么谈的?
http://www.qdaily.com/articles/8628.html