written by: Mak Suet Yee, Shirley
Cross-over with a Unique and Relevant Culture
The emphasis on the toilet services, the high-tech washlet functions and the high-standard of cleanliness is a culture unique to Japan. The government even establishes toilet awards and a museum for appreciating the best public washrooms. The toilets in the country have been praised, becoming a unique fascination and one of the unique topics of Japan and its tourism. NTT Docomo has pulled off a great campaign that addresses consumer needs with practical consumer insights, a unique and relevant Japanese cultural touch, for brand building, awareness and business results.
 Julia Zorthian (2016, December 22). Yes, Japan Has Special Toilet Paper for Your Phone. Retrieved April 02, 2017, from http://fortune.com/2016/12/22/japan-toilet-paper-smart-phone/
 Bhattacharjya, S. (2017, January 13). Smartphone toilet wipes from NTT Docomo grab eyeballs at Japanese airport. Retrieved April 02, 2017, from http://www.ibtimes.sg/smartphone-toilet-wipes-ntt-docomo-grab-eyeballs-japanese-airport-6420
 Boult, A. (2016, December 23). Toilet paper for smartphones now on offer at Japanese airport. Retrieved April 02, 2017, from http://www.telegraph.co.uk/news/2016/12/23/toilet-paper-smartphones-now-offer-japanese-airport/
 HOW TO USE TOILETS in JAPAN [Advertisement]. (2016, December 16). Retrieved from https://www.youtube.com/watch?v=HWje_E6xqEs