玻璃再生在南區

經歷過與商業品牌合作,來到最後一科實習科目,點子創作學生就為兩間非牟利機構出謀獻策。

一直關注本地玻璃回收政策及推動地區回收運動的玻璃再生璀璨,希望借助即將推出之玻璃樽回收徵費計劃,在有限資源下接觸更多市民,加強推廣玻璃回收意識。兩組學生分別以接觸家庭及學生為目標,為組織設計網上及地區推廣活動。

另一方面,來自澳洲的護瞳行動,希望透過創新的籌款活動,加強組織在香港的曝光率及籌款能力。三組學生參考現時組織的目標客群的背景及特點,為護瞳行動設計一系列活動,在吸引公眾注意之餘,亦能提供不同籌款機會。

After gaining experience from creating campaign for a commercial client, pinpoint students faced a different challenge this term. Collaborating with two NGOs, Green Glass Green (玻璃再生璀璨) & Fred Hollows Foundation, students learned to create advocacy and social marketing campaigns under limited resources. Our students manifested their creativity by developing comprehensive campaigns that appeal to their target audience, which received positive feedback from our clients. A special congratulation to our students who have completed all Pinpoint practicum courses!

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Year: 2018-19