ABOUT US

「點子創作」是香港中文大學新聞與傳播學院的廣告與公關實習小組。由專業導師教授各種廣告及公關知識,理論及實踐兼備。學生以小組形式與市場上的真實客戶合作,由最初的資料搜集、策略構思,以至到後期執行都一一包辦,運用創意及課堂知識將訊息傳達至目標群眾。學生能藉此擴闊視野,提升專業技能,為踏入職場前建立良好根基。

We are the Pinpointers to make things happen. Pinpoint is a springboard for daring minds to exercise creativity in developing social and commercial campaigns. With a vision to learn and discover, we strive to unveil new breakthroughs for industry, society, and beyond.

PROJECT SUPERVISOR

LECTURER
ASSOCIATE PROFESSOR
PROFESSOR OF PRACTICE

PROJECT PORTFOLIO

canon logo
happy retired logo
good hand easy match alliance
HKDPB
longevity
UA
ViuTV_Logo
CTF_Logo
green glass green_logo
fred hollows_logo
smartone_logo_1
Mentholatumlogo
SVHK-logo
SATIR
Lace beauty
HKAWS

MEDIA COVERAGE