「點子創作」是香港中文大學新聞與傳播學院的廣告與公關實習小組。由專業導師教授各種廣告及公關知識，理論及實踐兼備。學生以小組形式與市場上的真實客戶合作，由最初的資料搜集、策略構思，以至到後期執行都一一包辦，運用創意及課堂知識將訊息傳達至目標群眾。學生能藉此擴闊視野，提升專業技能，為踏入職場前建立良好根基。
We are the Pinpointers to make things happen. Pinpoint is a springboard for daring minds to exercise creativity in developing social and commercial campaigns. With a vision to learn and discover, we strive to unveil new breakthroughs for industry, society, and beyond.
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