Mentholatum

This term Pinpointers have experienced a very special pitching! Presenting at different locations online, five teams pitched their ideas to Mentholatum on how to promote their signature menthol ointment products. Each team has exercised their creativity and came up with marvellous marketing communication strategies and tactics. Congratulations to the winning team and presenter!

疫情和地域無阻今個學期點子創作團隊參與「比稿」的熱情和動力。五個隊伍最後順利在網上進行了推廣策略的比稿提案,向曼秀雷敦(Mentholatum)提出如何推廣其代表性產品薄荷膏的想法。每個團隊都發揮無限創意,並提出了出色的市場傳訊策略和各種網上及網下方案。

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