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Lace Beauty

Lace Beauty

This semester Pinpoint is privileged to work with three non-profit organizations: HK Satir Center for Human Development, HK Academy of Social Work, and the Lace Beauty project co-launched by HK Breast Cancer Foundation and Bright Sun Global. Embracing the new normal, students collaborated online and offline with our clients to develop a campaign proposal that caters their needs, and presented their ideas in our very first mixed mode pitching.

Lace beauty
SATIR
HKAWS

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Mentholatum

Mentholatum

This term Pinpointers have experienced a very special pitching! Presenting at different locations online, five teams pitched their ideas to Mentholatum on how to promote their signature menthol ointment products. Each team has exercised their creativity and came up with marvellous marketing communication strategies and tactics. Congratulations to the winning team and presenter!

疫情和地域無阻今個學期點子創作團隊參與「比稿」的熱情和動力。五個隊伍最後順利在網上進行了推廣策略的比稿提案,向曼秀雷敦(Mentholatum)提出如何推廣其代表性產品薄荷膏的想法。每個團隊都發揮無限創意,並提出了出色的市場傳訊策略和各種網上及網下方案。

Mentholatumlogo

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SVHK

SVHK

Amid the epidemic, Pinpoint students continue their adventure with a new client this term: Social Ventures Hong Kong (SVHK).

SVHK is the local venture behind renowned projects like Green Monday and Diamond Cab, and they have been creating impact in various social sectors the past decade. In this term Pinpoint students will collaborate with SVHK on two projects: Playtao Education, a start-up initiative that focus on providing quality education to low-income families; and MovWe, a project that aims to shed light on social issues via movie production and community screening.

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Smartone

Smartone

電訊流動網絡市場素來競爭激烈,隨著5G時代來臨,加上消費者需求變異頻盈,電訊商應該如何回應市場變化? 本學年點子創作將為數碼通 Smartone 出謀獻策,協助客戶開拓及鞏固年輕用戶市場

The telecommunications market in Hong Kong is ever-changing and customer needs have been evolving. In order to work with young creative minds, SmarTone collaborated with teams from Pinpoint in the past semester over the planning of integrated strategic campaigns for their university market segment.

Year: 2019-20

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玻璃再生在南區

玻璃再生在南區

經歷過與商業品牌合作,來到最後一科實習科目,點子創作學生就為兩間非牟利機構出謀獻策。

一直關注本地玻璃回收政策及推動地區回收運動的玻璃再生璀璨,希望借助即將推出之玻璃樽回收徵費計劃,在有限資源下接觸更多市民,加強推廣玻璃回收意識。兩組學生分別以接觸家庭及學生為目標,為組織設計網上及地區推廣活動。

另一方面,來自澳洲的護瞳行動,希望透過創新的籌款活動,加強組織在香港的曝光率及籌款能力。三組學生參考現時組織的目標客群的背景及特點,為護瞳行動設計一系列活動,在吸引公眾注意之餘,亦能提供不同籌款機會。

After gaining experience from creating campaign for a commercial client, pinpoint students faced a different challenge this term. Collaborating with two NGOs, Green Glass Green (玻璃再生璀璨) & Fred Hollows Foundation, students learned to create advocacy and social marketing campaigns under limited resources. Our students manifested their creativity by developing comprehensive campaigns that appeal to their target audience, which received positive feedback from our clients. A special congratulation to our students who have completed all Pinpoint practicum courses!

green glass green_logo

Year: 2018-19

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周大福

周大褔

即將迎來創立第九十個年頭的周大福珠寶,多年來一直穩守其業界領導地位。其「9999金」標準及「一口價」訂價策略,不但鞏固了周大福的形象,亦成為了其他品牌爭相仿傚的標準。
今年一班點子創作的學生將為周大福出謀獻策,定制一系列以年輕消費群為目標的市場推廣計劃。

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Year: 2018-19

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